HarperCollins Campaign Streams New Book One Word at a Time
11/22/2014
To increase engagement around a new thriller, HarperCollins “spritzed” it one word at a time on a digital billboard at one of London’s busiest train stations.
For the past two weeks, London commuters have been able to read Patricia Cornwell’s latest thriller, Flesh and Blood, for free on a digital billboard at the Liverpool Street Station. More
